ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is a problem with using secondary data?
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It is easy to find
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It is normally quicker to find
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You did not create it (it might be unreliable)
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You have to find the information yourself
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Explanation:
Detailed explanation-1: -Secondary data is not specific to the researcher’s needs due to the fact that it was collected in the past for another reason. That is why the secondary data might be unreliable for your current needs. Secondary data sources can give you a huge amount of information, but quantity does not always mean appropriateness.
Detailed explanation-2: -The main disadvantage of using secondary data sources is that they may not be relevant, accurate, or up-to-date for your research question, and that they may have biases or limitations that you are not aware of.
There is 1 question to complete.