ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the other name given to primary market research
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Field research
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Desk research
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Field Research is a method of collecting qualitative data with the aim to understand, observe, and interact with people in their natural setting. It requires specialized market research tools.
Detailed explanation-2: -Types of primary market research An exploratory approach involves loosely-organized interviews with open-ended questions to gather as much information as possible. Specific research aligns with the overall focus of primary market research.
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