ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What type of data is non-numerical?
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Quantitative
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Qualitative
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Primary
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Secondary
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Explanation:
Detailed explanation-1: -Qualitative data is defined as the data that approximates and characterizes. Qualitative data can be observed and recorded. This data type is non-numerical in nature. This type of data is collected through methods of observations, one-to-one interviews, conducting focus groups, and similar methods.
Detailed explanation-2: -Counting the number of times a ball dropped from a rooftop bounces before it comes to rest comprises numerical data.On the other hand, non-numerical data, also called categorical, qualitative or Yes/No data, is data that can be observed, not measured.
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