ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A smaller sample to save costs
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Greater use of secondary rather than primary data
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Testing a questionnaire on a small group of consumers
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None of the above
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Detailed explanation-1: -4 common market research methods. There are lots of different ways you could conduct market research and collect customer data, but you don’t have to limit yourself to just one research method. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -Which of the following is the best definition of marketing research? Marketing research is: the process of gathering and analyzing data that may be used to solve a specific marketing decision problem.
Detailed explanation-3: -Demographic questions e.g. How old are you? How likely are you to recommend us to a friend? Did you consider any of our competitors? What do you wish our product could do? How would you rate your most recent experience with us? How long have you been a customer? More items