ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which is not a feature of market orientation
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Market research.
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Product research.
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Customer focus.
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Market testing.
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Explanation:
Detailed explanation-1: -There are 4 main stages that make up the marketing orientation process. These stages are-Initiation, Reconstitution, Institutionalization and lastly Maintenance.
Detailed explanation-2: -The concept of market orientation is built on three pillars of customer focus, coordinated marketing and profitability. An organization’s capabilities to develop an orientation towards each of these three pillars depend on the internal structure and culture.
Detailed explanation-3: -#1 – Customer-Oriented. #2 – Realizes Competition. #3 – Product Development. #4 – Functional Coordination.
There is 1 question to complete.