ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which business would likely sell to a niche market?
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Cadbury
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Hotel Chocolat
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Hotel Chocolat have a vast range of core competitors within the chocolate market, but also in the ‘premium chocolatier’ market. Although their USP (unique selling point) is it’s extensive offering in premium chocolate, it’s reputable recognition in the mass market is slim.
Detailed explanation-2: -Some 44% of participants said they would use the coupon in the Hotel Chocolat catalogue, rising to 90% among existing customers. Almost half (45%) said they would visit the brand’s website (rising to 95% among customers) and 37% said they would visit a Hotel Chocolat store (rising to 90%).
There is 1 question to complete.