ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which is not an example of primary research?
|
|
Questionnaire
|
|
|
Interview
|
|
|
Sales data
|
|
|
Experiments
|
Explanation:
Detailed explanation-1: -Answer and Explanation: The answer is: d. The U.S. Census. The U.S. Census is the only source of data that does not originate directly from the customer.
Detailed explanation-2: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.
Detailed explanation-3: -A company’s internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.
There is 1 question to complete.