ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Indicate the BM term for the following definition:“Marketing activities designed to discover the beliefs, perception, feelings and opinions of potential and existing customers.”
A
Population
B
Market research
C
Questionnaire
D
Sampling
Explanation: 

Detailed explanation-1: -Marketing myopia is a short-sighted and inward approach to marketing that focuses on the needs of the business rather than on the needs of the customer.

Detailed explanation-2: -When defining the concept of marketing, most definitions include which of the following four activities? It will define and connect to the target market, identify what buyers want and need and incorporate a meaningful customer service policy that insures loyalty.

Detailed explanation-3: -WHICH OF THE FOLLOWING DEFINITIONS OF MARKETING IS AN EXAMPLE OF A SOCIAL DEFINITION OF MARKETING? MARKETING IS A SOCIETAL PROCESS BY WHICH INDIVIDUALS AND GROUPS OBTAIN WHAT THEY NEED AND WANT THROUGH CREATING, OFFERING, AND FREELY EXCHANGING PRODUCTS AND SERVICES OF VALUE WITH OTHERS.

There is 1 question to complete.