ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Field Research
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Primary Research
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Tertiary Research
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Table Research
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Secondary Research
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Detailed explanation-1: -The two methods of market research are primary and secondary research. Primary research includes collecting new data for a specific research problem. Secondary market research involves using data collected by another researcher for another purpose.
Detailed explanation-2: -The most widely used secondary market research methods include: the internet, government and agency reports, research journals, trade associations, media outlets, libraries, digital intelligence tools, competitor data, internal sales or customer data, and website or app analytics.
Detailed explanation-3: -Secondary markets are primarily of two types – Stock exchanges and over-the-counter markets. Stock exchanges are centralised platforms where securities trading take place, sans any contact between the buyer and the seller. National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) are examples of such platforms.