ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following cannot be applied to quantitative market research?
|
|
Uses hard data and facts to aid statistical analyses
|
|
|
Is based on numerical data and information
|
|
|
Is based on only using primary research techniques
|
|
|
Deals with questions such as ‘how much?’, ‘how many?’ and ‘how often?’
|
Explanation:
Detailed explanation-1: -Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion.
Detailed explanation-2: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)
There is 1 question to complete.