ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a part of consumer behavior?
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how a competitor prices its products
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the design of a marketing research study
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factors that influence how people purchase and use products and services
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all are correct
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Explanation:
Detailed explanation-1: -Personal factors, such as your occupation, age and life cycle stage, economic situation, lifestyle, and personality and self-concept also play a major role in your buying behavior (refer to Figure 3.6).
Detailed explanation-2: -There are three categories of factors that influence customers buying behavior: Psychological factors. Social factors. Situational factors.
Detailed explanation-3: -Consumer Behavior Types. Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.
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