ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An observational study
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A survey with closed-ended questions
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A numerical analysis of sales data
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A true or false survey
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Detailed explanation-1: -Hence Grounded theory research is an example of qualitative research.
Detailed explanation-2: -Observation in qualitative research “is one of the oldest and most fundamental research methods approaches. This approach involves collecting data using one’s senses, especially looking and listening in a systematic and meaningful way” (McKechnie, 2008, p. 573).
Detailed explanation-3: -The three most common qualitative methods, explained in detail in their respective modules, are participant observation, in-depth interviews, and focus groups.
Detailed explanation-4: -An example of quantitative research is the survey conducted to understand how long a doctor takes to tend to a patient when the patient walks into the hospital.