ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is an example of qualitative research?
A
An observational study
B
A survey with closed-ended questions
C
A numerical analysis of sales data
D
A true or false survey
Explanation: 

Detailed explanation-1: -Hence Grounded theory research is an example of qualitative research.

Detailed explanation-2: -Observation in qualitative research “is one of the oldest and most fundamental research methods approaches. This approach involves collecting data using one’s senses, especially looking and listening in a systematic and meaningful way” (McKechnie, 2008, p. 573).

Detailed explanation-3: -The three most common qualitative methods, explained in detail in their respective modules, are participant observation, in-depth interviews, and focus groups.

Detailed explanation-4: -An example of quantitative research is the survey conducted to understand how long a doctor takes to tend to a patient when the patient walks into the hospital.

There is 1 question to complete.