ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not a characteristic of a mass market?
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Smaller quantity of products produced
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Large customer base
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High sales and profits.
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Customer needs and wants are less specific.
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Explanation:
Detailed explanation-1: -Mass marketing disadvantages The company does not adapt products according to consumer tastes and special requirements. Thus, for quality-conscious consumers, products are not attractive. Low-profit margins. Companies usually rely on low prices to attract as many customers as possible.
Detailed explanation-2: -The most common difference is the size of the market that is targeted by each term. Mass marketing ignores the market segments available, and it intends to appear in the entire market. The niche market, on the other hand, is a clearly targeted market, where homogeneous buyers with similar needs exist.
There is 1 question to complete.