ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.
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Secondary data may be lacking of accuracy
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Secondary data collection may be expensive and time consuming
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Secondary data may not be completely current or dependable
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Detailed explanation-1: -Secondary data can be explained as a data type which has already been collected by some other person for some other reasons. Secondary data are usually inexpensive and less time consuming. Therefore, it is not a disadvantage that secondary data is time consuming and expensive.
Detailed explanation-2: -A disadvantage of using secondary data is that: The data may have been collected with reference to research questions that are not those of the researcher.
Detailed explanation-3: -Secondary data are LEAST helpful to: interpret tables.
Detailed explanation-4: -Might be not specific to your needs. Secondary data is not specific to the researcher’s needs due to the fact that it was collected in the past for another reason. You have no control over data quality. The secondary data might lack quality. Biasness. Not timely. You are not the owner of the information.