ENTREPRENEURSHIP

Detailed explanation-1: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-2: -The most successful products and services serve a market in need. But there are times when your company is not completely clear on what that market actually is. Focus groups allow you to identify your target market, providing you with much-needed information related to both product development and marketing.

Detailed explanation-3: -Typical market research situations when focus groups are used are: To unravel complex processes from the basics e.g. a complicated buying process. To identify customer needs i.e. where there is a complex interaction of factors influencing motives. To identify working practices e.g. how a particular product is used.