Which of the following will be likely to make a firms market research more accurate?1) A smaller sample to save costs2) Greater use of secondary rather than primary data3) Testing a questionnaire on a small group of consumers4) Taking all consumer samples on the same day of the week rather than on differentdays

MARKET RESEARCH

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Which of the following will be likely to make a firm’s market research more accurate?1) A smaller sample to save costs2) Greater use of secondary rather than primary data3) Testing a questionnaire on a small group of consumers4) Taking all consumer samples on the same day of the week rather than on differentdays

A	1
B	2
C	3
D	4

Explanation:

Detailed explanation-1: -Use field research-Popular methods of field research include surveys, interviews and direct observation. The way that you conduct your field research will have a big impact on the quality of the results. Ask the right questions, talk to the right people, talk to enough people and keep research impartial.

Detailed explanation-2: -Making solid business decisions. Securing funding from investors. Determining new business opportunities. Avoiding business failures. 05-Feb-2015

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH