ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which sampling method involves selecting several geographical areas and then randomly choosing people within these areas for market research purposes?
A
Quota
B
Cluster sampling
C
Convenience
D
Snowballing
Explanation: 

Detailed explanation-1: -Cluster sampling is a probability sampling technique where researchers divide the population into multiple groups (clusters) for research. So researchers then select random groups with a simple random or systematic random sampling technique for data collection and analysis.

Detailed explanation-2: -Sampling techniques in geography include random sampling, which involves the use of a grid, and systematic sampling, which is based on exact numbers and patterns. Stratified sampling should not be used unless the geographic area contains groups or clusters that are immensely different from one another.

Detailed explanation-3: -Random Sampling When: There is a very large population and it is difficult to identify every member of the population.

Detailed explanation-4: -Probability sampling involves random selection, allowing you to make strong statistical inferences about the whole group.

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