ENTREPRENEURSHIP

Detailed explanation-1: -Focus groups are a market research method where a small, diverse group of participants are brought together to discuss a specific topic or product. Focus groups gather qualitative data and gain insights into consumer attitudes, opinions, and behaviors.

Detailed explanation-2: -A focus group is a face-to-face meeting with a sampling of customers that helps you learn about their needs and perspectives. Focus groups also enable your customers to find out more about your company. Focus groups are not a substitute for understanding market problems, but they can supplement the process.

Detailed explanation-3: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-4: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.