ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which type of market research is focused on specific marketing problems or issues and tends to be on a ‘as and when necessary’, ‘one-off’ basis?
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Primary market research
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Continuous market research
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Secondary market research
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Ad hoc market research
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Explanation:
Detailed explanation-1: -Ad-hoc research is carried out for a specific purpose on behalf of market research clients. This type of research offers high-quality data solutions to any problem that your company may face.
Detailed explanation-2: -Commercial eye tracking research-examine advertisements, package designs, websites, etc. by analyzing visual behavior of the consumer.
Detailed explanation-3: -When secondary research doesn’t provide all the answers, marketers often turn to primary research, which involves data collection that’s tailored to the specific problem or challenge you’re trying to address. There are many ways to conduct primary research.
There is 1 question to complete.