ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In contrast to marketing researchers, management decisions-makers are more focused on:
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Scientific and technical analysis of emerging phenomenon
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Market performance
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Proactive research
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Long-term strategic investigation of marketplace
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Explanation:
Detailed explanation-1: -The marketing research process is comprised of six steps: 1: problem definition, 2: development of an approach to the problem, 3: research design formulation, 4: field work or data collection, 5: data preparation and analysis and, 6: report preparation and presentation.
Detailed explanation-2: -The purpose of marketing research is to reduce uncertainty and to provide information to allow marketing managers to make decisions. Although the information provided might help the marketing manager make the right decision, it does not solve marketing problems in and of itself.
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