ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Information collected in evaluating action plans is used to make improvements in marketing activities while the marketing plan is being implemented.
|
|
true
|
|
|
false
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business.
Detailed explanation-2: -The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.
There is 1 question to complete.