ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following describes strategies for branding, packaging, advertising and promoting the business and its products?
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Executive Agenda
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Marketing Plan
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Business Description
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Financial Plan
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Explanation:
Detailed explanation-1: -A brand extension is when a company uses one of its established brand names on a new product or new product category. It’s sometimes known as brand stretching.
Detailed explanation-2: -Product refers to the goods-and-services combination that a company offers to its target market.
Detailed explanation-3: -A positioning statement is a brief description of a product or service and an explanation of how it fulfills a particular need of the target market. The goal of a positioning statement is to align marketing efforts with a company’s brand and value proposition.
There is 1 question to complete.