ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ focuses on solving a specific problem.
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Primary data
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Marketing intelligence
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SWOT analysis
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Applied research
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Explanation:
Detailed explanation-1: -Basic research focuses on the advancement of knowledge, rather than solving a problem. However, applied research directs its efforts toward finding a solution to a specific problem. In applied research, researchers often work to help a client and are driven by the client’s desires.
Detailed explanation-2: -Applied research is designed to focus on providing practical solutions to a specific problem. It is a form of investigation that entails solution-oriented inquiries into a phenomenon, a field of study or research subject generally employing empirical methodologies.
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