ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a factor to consider when selecting international markets?
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Climate
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Population size
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Language
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Local taxes
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Explanation:
Detailed explanation-1: -The international market selection process requires segmentation and market target strategies. This process of dividing a market into distinct subsets (segments) of consumers with common needs. Segmentation can be demographic, psychographic, geographic, and benefit segmentation.
Detailed explanation-2: -It could be due to changes in the political and legal structure, changes in the customer preferences, emergence of new market segments, or changes in the competitive intensity of the market.
There is 1 question to complete.