ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Business objectives should be reviewed yearly to evaluate their progress.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Market share is the most important metric companies can use to judge the effectiveness of any possible revenue generating effort, such as marketing campaigns, branding initiatives, or CRM programs.
Detailed explanation-2: –The final step in the planning process involves evaluating performance using marketing metrics such as sales, profits, gross margin, and return on investment in order to compare a firm’s performance over time to that of competing firms.
There is 1 question to complete.