ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The Good Ol’ Barbeque Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
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Psychographics
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Demographics
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Geographics
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Product Benefits
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Explanation:
Detailed explanation-1: -A market segment is deemed to have sustainability if it contains a large number of potential customers. A segmentation plan must produce segments that are accessible-that is, the firm must be able to reach members of targeted segments with customized marketing mixes.
Detailed explanation-2: -Segment marketing. Individual marketing. Niche marketing. Local marketing.
There is 1 question to complete.