ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Experiential benefits provided added value or physical attributes that are in addition to the product’s core benefit.
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TRUE
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FALSE
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use.
Detailed explanation-2: -What Is an Augmented Product? An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors.
There is 1 question to complete.