ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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geographic segmentation
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behavioral segmentation
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psychographic segmentation
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demographic segmentation
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Detailed explanation-1: -Age segmentation is also generation-based: baby boomers, gen X, millennials, etc. Since members within each of these individual groups were born around the same time and grew up with similar experiences, they often share similar characteristics and thought processes.
Detailed explanation-2: -The five main demographic segments are age, gender, occupation, cultural background, and family status. What is a demographic segmentation example? An example of segmenting by age would be Saga Holidays. They sell travel packages exclusively to those over 50, and their marketing reflects this.
Detailed explanation-3: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.