ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -The strategy section of the marketing plan describes the marketing mix for a company. Sports properties (venues) are often the heart of a marketing plan and the financial plan of a sports team. After the marketing strategy is developed, it is time to determine specific marketing objectives.
Detailed explanation-2: -The Market Situation section of your plan includes research and analysis of your target market, competitors, business challenges, and your company’s competitive differentiators. It should contain your best and most clear description of the current state of the marketplace.
Detailed explanation-3: -Which statement about the marketing mix is true? The primary way that marketers generate value is through decisions on product, price, place, and promotion. These elements are known as the four Ps of the marketing mix.