ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Is the level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities
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Works most directly with the targeted customers
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Directs the overall strategy for the organization
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Is most likely to change substantially over time
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Provides more end-user analysis
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Detailed explanation-1: -At the strategic business unit level, managers set a more specific strategic direction for their businesses to exploit value-creating opportunities. For less complex firms with a single business focus, the corporate and business unit levels may merge.
Detailed explanation-2: -Which of the following statements is true of a strategic business unit (SBU)? It has control over its resources. Which of the following is not true about effective strategic planning? Strategic planning should be done on a yearly basis.
Detailed explanation-3: -Which of the following statements regarding the strategic business unit level is most accurate? the strategic direction is more specific at the strategic business unit level than at the corporate level. people in the finance and the human resources departments traditionally operate at what overall organizational level?