ENTREPRENEURSHIP

Detailed explanation-1: -Marketing managers research a specific culture or demographic to help them create campaigns that appeal to this audience. Some examples of cultural information a marketing team may research when developing this type of campaign include local traditions, religions and beliefs, languages and current events.

Detailed explanation-2: -Cultural Factors have a strong influence on consumer buying behavior. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them.