ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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when you divide the market into groups based on what they are looking for in a product and why they buy the product what market segmentation is this?
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demographic segmentation
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behavioral segmentation
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psychographic segmentation
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geographic segmentation
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Explanation:
Detailed explanation-1: -Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar characteristics, such as age, income, personality traits, behavior, interests, needs, or location.
Detailed explanation-2: -Usage and Purchase Behaviour. Usage and purchase behaviour relates to how customers use a product and how they behave during the decision-making process. Time-Based and Occasion. Benefit Driven. Customer Loyalty.
Detailed explanation-3: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022
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