ENTREPRENEURSHIP

Detailed explanation-1: -Benefits are the reasons customers buy the product or service. For example, the benefits of some ovens to buyers include safety, ease of use, affordability, or-in the case of many ovens that feature stainless steel casings-prestige.

Detailed explanation-2: -Definition. Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived.

Detailed explanation-3: -Features are what the product or service does, describing which attributes set it apart from the competition. Benefits describe why those features matter and how they help the target audience.

Detailed explanation-4: -(1) Functional benefit refers to a product’s capacity for functional, utilitarian, or physical performance. Functional benefits are derived from the tangible and concrete attributes that a consumer may directly experience when using or consuming the product.