ENTREPRENEURSHIP

INNOVATION AND CREATIVITY

MANAGING INNOVATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The last step in Kurt Lewin’s Three steps change process is ____
A
unfreezing
B
change
C
unchange
D
freezing
Explanation: 

Detailed explanation-1: -First you must melt the ice to make it amenable to change (unfreeze). Then you must mold the iced water into the shape you want (change). Finally, you must solidify the new shape (refreeze).

Detailed explanation-2: -The purpose of the final step-refreezing-is to sustain the change you’ve enacted. The goal is for the people involved to consider this new state as the new status-quo, so they no longer resist forces that are trying to implement the change.

Detailed explanation-3: -Lewin called the final stage of his change model freezing, but many refer to it as refreezing to symbolize the act of reinforcing, stabilizing and solidifying the new state after the change.

Detailed explanation-4: -Stage 1-Unfreezing: This is the first stage of transition and one of the most critical stages in the entire process of change management. It involves improving the readiness as well as the willingness of people to change by fostering a realization for moving from the existing comfort zone to a transformed situation.

Detailed explanation-5: -What is the Unfreezing Stage? The involves preparing members of the organization for the change that is to come. This includes ensuring preparedness, readiness, and receptiveness.

There is 1 question to complete.