ENTREPRENEURSHIP

Detailed explanation-1: -Levi’s, for example, has changed the way it manufactures jeans by using “waterless technology, ‘’ which allows the company to use 96% less water in its denim finishing process. It has also cut down on the number of chemicals needed in the process by using lasers to give the jeans a worn-in look.

Detailed explanation-2: -We are putting an innovative and sustainable spin on one of our most iconic products. In early 2022, the Levi’s® brand is launching a new version of the 501® Original jean, made with organic cotton, post-consumer recycled denim and designed to be recyclable.

Detailed explanation-3: -Levi’s Target market and brand positioning Most of their sales are coming from this section. They target high-income audiences since their products are expensive, and are usually out of the middle and lower classes’ reach. Coming to the age factor, Levi’s is for everyone! They have kids, teenagers, and adults.

Detailed explanation-4: -Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries. The Levi’s® brand is just part of our story. We’re also home to Dockers® and Denizen®.