GENERAL KNOWLEDGE

Detailed explanation-1: -It is usually not stated in words, but connects to the customers on an emotional level. The values and ideals that an organization encourages among its employees; also called organizational culture. Affects how the brand promise is carried out.

Detailed explanation-2: -A brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company. The more a company can deliver on that promise, the stronger the brand value in the mind of customers and employees.

Detailed explanation-3: -81) defined brand love as “the degree of passionate emotional attachment a satisfied consumer has for a particular trade name.”

Detailed explanation-4: -What is a brand-customer relationship? The relationship between brand and customer is a unique one that can have positive outcomes for both parties. Customers develop relationships with brands and think of them as partners. Brands become more human to customers and obtain meaning and value.

Detailed explanation-5: -A brand purpose is essentially a brand’s reason for being, beyond making money. A brand promise, on the other hand, may give the buyer an idea of what to expect from the product or service, but the brand purpose goes way beyond that. A brand purpose connects with consumers on a more emotional level.