GENERAL KNOWLEDGE

Detailed explanation-1: -Valence: Valence is the strength of an individual’s preference for a particular outcome. Every individual believes that his effort leads to certain definite outcome. This is expected utility or value. The greater the strength or the expectation of the outcome the greater would be the level of motivation.

Detailed explanation-2: -Valence is the strength of a person’s feeling about specific outcomes. This is the attractiveness of, or preference for, a particular outcome to the individual. It is an expression for a desire to achieve a goal. Valence arises from internal self and is conditioned by experiences.

Detailed explanation-3: -Vroom’s expectancy theory of motivation is based on the concept of valence which means the value or strength one places on a particular outcome, expectancy which relates efforts to performance, instrumentality which means the belief that performance is related to rewards.