GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Advantage
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Disadvantage
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Either A or B
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None of the above
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Detailed explanation-1: -Focus groups are one of the most effective and popular market research methods available. Used to gather qualitative data and in-depth insights, they enable researchers to collect information on anything from products and services to beliefs and perceptions in order to reveal true customer attitudes and opinions.
Detailed explanation-2: -Advantage: Easily Measure Customer Reaction. Disadvantage: Not as In-Depth as Other Market Research. Advantage: Time-Saving Opportunity. Disadvantage: Expense. Disadvantage: Moderator Bias.
Detailed explanation-3: -1-More Expensive to Execute Than Surveys. 2-Participants Can’t Voice Their Opinion Freely. 3-Hard to Get Honest Opinions For Sensitive Topics. 4-Results Are Biased. 5-Might Not Be a True Representation of Your Target Group. 6-Not Ideal For B2B Research.
Detailed explanation-4: -Clarify and test pre-conceived notions and findings. Understand met and unmet needs. Hear customer feedback in their own words and voices. Uncover ideas and issues that initially may nay not have been considered – but are important to the customer. Discover the decision making process. More items •04-Apr-2020