GENERAL KNOWLEDGE

GK

BUSINESS MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
the group of people taking part in a market research survey selected to be representative of the target market overall.
A
Sample
B
Focus group
C
Secondary research
D
None of the above
Explanation: 

Detailed explanation-1: -The persons replying to a survey are called respondents, and depending on the questions asked their answers may represent themselves as individuals, their households, employers, or other organization they represent.

Detailed explanation-2: -Representative samples are known for collecting results, insights, and observations that can be confidently relied on as a representation of the larger population being studied. As such, representative sampling is typically the best method for marketing or psychology studies.

Detailed explanation-3: -“Representative sampling” is a type of statistical sampling that allows us to use data from a sample to make conclusions that are representative for the population from which the sample is taken.

Detailed explanation-4: -Definition: A target audience is a group of people with common interests, demographics, and behavior. Collecting feedback from random people who aren’t your customers or those with no interest or knowledge about the research subject will not help you solve problems. More items

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