GENERAL KNOWLEDGE

GK

BUSINESS MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Unique Selling Points
A
distinguishes the organization’s product or service from competitors because of certain unique characteristics
B
making links and establishing a mutually beneficial relationship with other business people
C
positive, internal factors that can be controlled within a business
D
a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities
E
stands for strengths, weaknesses, opportunities and threats; a useful tool in helping a company determine where they stand compared to their competition
Explanation: 

Detailed explanation-1: -Definition. A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.

Detailed explanation-2: -A unique selling point defines your company’s unique position in the marketplace, getting at the heart of your business: the value you offer and the problem you solve. A strong USP clearly articulates a specific benefit – one that other competitors don’t offer – that makes you stand out.

Detailed explanation-3: -A unique selling proposition (USP) is the one thing that makes your business better than the competition. It’s a specific and clear benefit that makes your business stand out when compared to other businesses in your market.

Detailed explanation-4: -A unique selling proposition (also referred to as unique selling point or just USP) is a unique benefit, feature, or characteristic of an offering which makes it unique from rest of the competing brands in the market and makes it more appealing to the customers.

Detailed explanation-5: -Product differentiation definition It’s how you distinguish what you sell from what your competitors do, and it increases brand loyalty, sales, and growth. For example, if your software company provides customer support account managers but your competitors don’t, that’s a differentiator.

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