GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A “frequent-shopper” program
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New accounting software
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Expansion of the product-development budget
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A new bonus system for the sales staff
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Detailed explanation-1: -Sending out a thank you when a customer makes a purchase. Upsell or cross-sell a client if they purchase a particular product. Offering a birthday greeting with a promo code. Sending a discount to a customer that hasn’t made a purchase recently.
Detailed explanation-2: -Tracking customer behavior. Automated feedback collection. Data-driven decisions. Personalized customer experiences. Automated customer service relationships. Omnichannel service. Strong social media presence. Marketing automation. 21-Oct-2022
Detailed explanation-3: -Transactional. This means there is no real relationship between the company and the customer. Long-term. Personal assistance. Dedicated personal assistance. Self-service. Automated services. Communities. Co-creation. More items
Detailed explanation-4: -By Candace Huntly. TRANSACTIONAL CUSTOMER RELATIONSHIPS. EMOTIONAL CUSTOMER RELATIONSHIPS. COMMUNITY-BASED CUSTOMER RELATIONSHIPS. VALUE-ADD CUSTOMER RELATIONSHIPS. 11-Feb-2023