GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is explained solely through advertising.
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It decreases brand awareness.
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It is not usually stated in words.
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It is the same thing as brand logo.
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Detailed explanation-1: -It is not usually stated in words. Which of the following is a benefit of brand promise: It allows the company to stand out from the competition.
Detailed explanation-2: -Your brand promise should be clear and to the point, something you can say in one sentence. It won’t necessarily be as fun as a tagline, but it should definitely inspire trust and confidence.
Detailed explanation-3: -A brand promise is an exercise in prudence To motivate customers, a brand promise has to achieve the following three goals. It must: Convey a compelling benefit. Be authentic and credible. Be delivered, every time.
Detailed explanation-4: -Which choice below is an example of brand as a promise? FedEx’s promise to deliver packages overnight, safely, and with a professional driver delivering it to your door.
Detailed explanation-5: -Essentially, the brand promise describes the quality of the products, services and customer experience. A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark.