GENERAL KNOWLEDGE

GK

BUSINESS MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following statements is true about customer relationship management (CRM)?
A
A business has implemented a CRM program if it is providing good customer service.
B
Price is the most important factor in building a long-term buyer/seller relationship.
C
A primary goal of CRM is to maximize the long-term value of customer relationships.
D
Organizational culture has little effect on a customer’s experiences with a business.
Explanation: 

Detailed explanation-1: -The answer is c. CRM systems enable the marketer to track competitors’ sales performance in order to monitor market share performance of the firm’s products. CRM supplies firm with useful data regarding their market.

Detailed explanation-2: -Which of the following statements is true of customer relationship management? It involves linking all processes of a company from its customers through its suppliers.

Detailed explanation-3: -Increase customer retention. Shorten the sales cycle. Sell more. Decrease your customer acquisition cost. 14-Mar-2021

There is 1 question to complete.