GENERAL KNOWLEDGE

GK

BUSINESS MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following types of information does a company need customer input to obtain:
A
Dates of store visits
B
Suggestions for new products
C
Types of products purchased
D
Amount of money spent
Explanation: 

Detailed explanation-1: -Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

Detailed explanation-2: -Attitudinal Data. While the previous types of data are more objective, attitudinal data is provided by customers as a first-hand opinion about what customers think about your brand, product, or service. There are many ways to collect this data.

Detailed explanation-3: -Price buyers. These customers want to buy products and services only at the lowest possible price. Relationship buyers. Value buyers. Poker player buyers. 03-Oct-2014

There is 1 question to complete.