GK
BUSINESS MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following types of information does a company need customer input to obtain:
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Dates of store visits
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Suggestions for new products
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Types of products purchased
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Amount of money spent
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Explanation:
Detailed explanation-1: -Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.
Detailed explanation-2: -Attitudinal Data. While the previous types of data are more objective, attitudinal data is provided by customers as a first-hand opinion about what customers think about your brand, product, or service. There are many ways to collect this data.
Detailed explanation-3: -Price buyers. These customers want to buy products and services only at the lowest possible price. Relationship buyers. Value buyers. Poker player buyers. 03-Oct-2014
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