GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Ansoff Matrix
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Product Life Cycle
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BCG Matrix
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Product Position Map
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Detailed explanation-1: -A perceptual map is a chart used to illustrate where a product or brand and its competitors are positioned according to consumer perception.
Detailed explanation-2: -a two-dimensional chart used as a tool in brand positioning; the market positions of major competing brands are plotted on the map according to key attributes or criteria, such as price, quality and extent of service offered, in order to identify market gaps that might be exploited.
Detailed explanation-3: -A perceptual product positioning map is a graphical representation of how your product compares with the competition. It’s a two-dimensional chart comprising a horizontal and vertical axis that represents key attributes such as price, features, and any relevant criteria that can be used for comparison purposes.