GK
BUSINESS MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which would be the most appropriate size of a typical focus group?
|
|
1-3
|
|
|
4-7
|
|
|
15-20
|
|
|
100 Although there is no exact answer, four to seven people is generally considered to be a reasonable size for a focus group. It is large enough to get a range of opinions, but not too big that people are unable to be heard. It becomes more expensive to run focus groups when more people are involved
|
Explanation:
Detailed explanation-1: -The ideal size of a focus group is usually between five and eight participants. If the topic is of minor concern to participants, and if they have little experience with the topic, then a group size of 10 could be productive.
Detailed explanation-2: -As the focus group session should be interactive and should urge people to open up, it is advisable to have 6-8 participants at least.
There is 1 question to complete.