GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Lacoste
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Greenland
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Starbucks
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Infinitea
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Detailed explanation-1: -Starbucks’ brand identity begins with a green logo in a circular shape. The green color elicits nature, tranquility, and health in the person who drinks Starbucks. In 2011, Starbucks took the bold approach to completely remove the outer ring of their logo that had the Starbucks name.
Detailed explanation-2: -Their brand strategy is built around two main pillars: customer experience and quality. Starbucks has increased the perceived value of its brand by providing a unique, consistent “Starbucks experience.” As a result, customers are willing to pay a higher price for a cup of Starbucks coffee.
Detailed explanation-3: -For Starbucks, the brand had three elements: coffee, people and stores.
Detailed explanation-4: -Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.