GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This will ultimately determine if a good or service is an industrial good or a consumer good:
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The time of day and day of the month that the good is purchased.
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Who purchased the product and how it is used.
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How much the buyer is charged for the product.
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Was the good purchased with cash or credit.
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Explanation:
Detailed explanation-1: -Products with relatively high prices, or with complex features, are often sold using personal selling. Great examples include cars, office equipment (e.g. photocopiers) and many products that are sold by businesses to other industrial customers.
Detailed explanation-2: -Convenience goods. Shopping goods. Unsought goods. Specialty goods.
There is 1 question to complete.