GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ includes brand principles, guide story, actions, behaviors and decision making processes.
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Brand value
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Brand story
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Brand voice
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Brand Design
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Explanation:
Detailed explanation-1: -Your core brand values are defined as the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process.
Detailed explanation-2: -Brand values are the key principles guiding how a company operates-including where it sources its products, how items are delivered to customers, and the way employees are treated. Brand values define precisely how a company operates, achieves its mission statement, and earns money.
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