GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Credible Message
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No media costs
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Business cannot control publication type
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Business cannot control message
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Business cannot control timing
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Detailed explanation-1: -Characteristics Of Publicity Non-Paid Form: Publicity is a non-paid form of promotion. All of the media coverage is organic. Driven By Media: Publicity depends on media outlets that give a viral blow to the shared information by publicising it.
Detailed explanation-2: -Publicity is free and holds more weight than marketing and advertising. People trust publicity more because the brand isn’t controlling the message. But since marketing empowers you to control your message, it can be easier to maintain consistency in that message.
Detailed explanation-3: -In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media.
Detailed explanation-4: -News outlets:Pitch your company to news outlets and request that they feature you for a segment. Press releases:A press release is a statement you share with members of the media. Events: Get your company involved in events that mean something to you and your organization. More items